In 2014, whilst running her eco interiors style and workshop consultancy Eco Chic Interiors, Chris Billinghurst discovered a hidden movement of artisans creating unique items for interiors. Using Twitter to build awareness of her business and to also create a directory of professional upcyclers to support Eco Chic Interiors projects, Chris unearthed a wealth of creative reuse artists who weren't part of any other craft group, who often felt isolated with no support or community voice and with no platform where they could talk with their peers. Professional upcycling was very misunderstood at that time, its image did not encourage people to want to try it or to buy it. So one Tuesday evening in September 2014, Chris launched the Twitter hour #UpcycledHour, which went onto establish a new community of artisans for the 21st century and began the Upcycled Hour journey to elevate the status and standards of the craft.
#UpcycledHour developed beyond its humble beginnings and in 2019 become The House of Upcycling - to reflect its position as the UK's foremost independent authority and resource website for professional upcycling for interiors. HoU has a unique professional membership and members (known as Associates) have been involved with many public and private events and worked with renown organisations such as the KLC School of Design in Chelsea as well as taking part in shows including the Handmade Festival, the London Upcycling Show, the House & Garden Festival and Grand Designs Live London and Birmingham. Associates often appear in the media, including on television and radio and regularly work alongside professional interior designers. The House of Upcycling website continues to be the most comprehensive resource to locate the professional upcycler or piece of upcycling to transform an interior from bland to beautiful.